Developed conceptual, typographic, and photographic direction for all direct mail pieces, and specialty catalogs; from presentation of how they fold, size, to selection of paper. Created a new fresh feel for the consumers. Art directed all still-life shown.

Created and executed emails and ADs for a Vineyard Vines Modern Luxury campaign to promote the women’s business in the Southern market. Art directed all still-life and on-figure photography for campaign shoot shown. Designed headers and content spots for Vineyard Vines website.

Art directed all still-life photography for catalog and seasonal campaign shoots on location and in studio. Collaborated with and directed photographers and stylists in the execution of all shots shown.

Performed the lead design role from conception to execution of monthly catalogs. Art directed still-life photography for all catalog layouts. Managed the workflow and creative team. Partnered with key merchants to creatively support merchandise strategies from initial skeleton phase through final execution. Collaborated with and directed photographers, stylists, and copywriters to carry out creative direction on a seasonal basis.

Created and executed large-scale concepts and campaigns over the course of seven years which developed a prominent Vineyard Vines presence in Louisville promoting the brand as the official style of the Kentucky Derby. Campaigns included billboards, ads, vehicle wraps (taxis, tractors, and trucks), tents and giveaways. Designed a promotional catalog to sell the line and promote the brand. Art directed all still-life shown.

Art directed on-figure photography for catalog, lookbooks and seasonal campaign shoots on location and in studio. Collaborated with and directed photographers, stylists in the execution of these shots.

Created and executed large-scale concept and campaign introducing Vineyard Vines into a new market in New York City. Developed a Subway and Metro North advertising campaign that spoke to commuters about the Vineyard Vines perspective on everyday life living in or committing to the city in a playful manor tied to the brand mantra “ Every day should feel this good.”

Created short-feature informative articles for Diversity Best Practices a division of the Bonnier Corporation. Designed layouts, infographics, charts, and source images. Conceived and illustrated covers.

Designed and conceptualized Magalog for Vineyard Vines specialty catalog.  

Designed pages for NAFE Magazine, a division of Working Mother.